For University, I challenged myself to re-designing the packaging for Alpro’s plant-based milks. I looked at other brands of milk’s, as well as minimal packaging design of soaps to cereals for inspiration.
I wanted to keep the minimalist branding design of the Alpro products, as well as the subtle difference in colour palette for each milk type. Which all fueled the final designs that have bold colour palettes for easy identification and bold text.
Here are a few other initial designs. I knew for sure i wanted the packaging to be bright and colourful.
Kimberley Willshire 